Is it your product or your marketing? Answer these 15 questions before you spend another dollar.
Traffic can’t fix a product problem. Here’s how to tell which one you have.
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Stories from inside Apple.Put to work on your product.
What Steve Jobs and the Macintosh team can teach us about making something people want.
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Prototyping
The first one-button mouse was a roll-on deodorant and a soap tray.
What happened the afternoon Steve Jobs got back from Xerox PARC.
Read the articleCustomer evidence
Praise isn’t a purchase.
Rave reviews and awards for Jay’s company Migo, then a watch people loved as a gift and wouldn’t buy.
Read the articleThe customer experience
Everything around your product is selling it.
A thirty-page manual for a tiny device, a box Steve planned from the buyer’s side, and a price that said something before anyone plugged the Mac in.
Read the articleProduct focus
Dispense a twenty-dollar bill.
The cash machine Jay Elliot’s IBM group built did exactly one thing. Why your first version should too.
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Free course
14 Days to a Better Product.
A simple, step-by-step review of the thing you actually sell.
- Take the guesswork out of “what’s wrong?” Five short lessons in the Bandley Way app walk one real product through two weeks of review, so you always know what to do next.
- Start with the free Product Review. Lesson one links to the free four-question worksheet. Fifteen minutes, a pen, and the product as it exists today.
- Works on whatever you sell. Software, a service, a physical product, a membership. The questions don’t change.
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Get lesson one today.
Four questions Steve Jobs’ SVP asks about any product, then four more lessons that put them to work.
Lessons open in the app today, then on days 4, 7, 11, and 14. A short email lets you know when each is ready. Unsubscribe any time. Privacy Policy.
It’s the Product, Stupid.
Build a product people understand, buy, come back to, and tell others about.
By Jay Elliot, former Senior Vice President of Apple.
$47 for the digital book and five companion tools. One payment. Access through your Bandley Way account.